Can Google Caffeine Affect SEO
Caffeine is the name for the new algorithm that Google are going to use to improve their search results. Released on June 8th, Caffeine promises to deliver faster searches and improved quality. Those who use SEO to promote their websites might feel a little concerned by a change like this. So how will Google Caffeine affect SEO? Is the drawing board going to be calling us all back?
Well for the moment at least, things are looking bright. Google Caffeine has now been up and running for over a week and there has been no real noticeable change as to how things are appearing in search engines. There have been no stories of people who were previously top of the results for their keywords suddenly finding they are off the radar. So even though Google Caffeine may yet have an impact on SEO it does not look like there is going to be any immediate changes or problems.
Google are constantly trying to improve their search results and their business success is based on their ability to provide quality to people using the web. And unless they take time to keep doing this, they could be overtaken by a newer search engine. Google are getting better all the time and the lesson for the rest of us is that we should make quality of our content more important than SEO. Even though there have not been any sudden changes to things on the web, it is clear that if you want your online business to be a success in the future, you will have to ensure that content is high up on your agenda. So by making sure that we focus on pleasing the visitor instead of the search engine web crawlers, we really can’t go wrong.
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