Confronting the Contradiction in Article Distribution
Quite simply, we put a lot of effort into article marketing in hopes of achieving one simple objective: Get more traffic!
Our syndicated article help us in this way in two potential ways. On the one hand, we can receive visitors directly from those articles when the readers click a link in our resource (or author’s) box, and/or, alternatively, the major search engines can notice our article link and give greater important to that landing page on our site. This latter option leads to more traffic, eventually, by sending us visitors who have found our page in the search engine results.
Trying to maximize our results from those two methods causes a problem. The pages that we want to optimize in the search engines may not be the same pages to which we would ideally send our article readers. I’ll try to explain the contradiction with a bit of elaboration.
Often we pay the most SEO attention to pages that generate revenue directly. buy Kamagra Oral Jelly – Strawberry online With those pages, we try to reach search engine users who are already in a mindset to buy (or perform whatever our desired, money-making action happens to be).
On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process. They are often in the very early phases of information gathering. That’s why they came to our article rather than going directly to a store or service provider.
Let’s balance those two visitor mental frames against the way we typically sculpt a page on a business site. One fundamental rule of marketing that applies to a good website design for a business is that cialis online any given page should be directed toward low cost cialis moving the visitor to one and only one action. Whether that action is to buy our product, sign up for our mailing list or scratch their noses, we focus all our energy on that page toward achieving that single objective. So, if we obey the marketing rule to the letter, it is logically impossible to both optimize the most prized pages on the site and simultaneously satisfy the reader–can we?
That is the seemingly unwinnable choice that faces us. Should we focus our article marketing efforts on SEO or on providing a landing page for our readers that will offer them what they actually want at this stage? Should we abide by the simple, common sense marketing rule, or should we magically try to successfully incorporate two disparate objectives within this single site of the page?
We must consider these options carefully in both our article syndication decisions and our copywriting decisions within the website itself.
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