Do Not Consider Multiple Streams of Income from One Site
If you are beginning an online business, one of the most important things you can do is to learn from the mistakes of others. Don’t immediately assume that it’s a good idea to implement every idea that your hear or read about. Always gather multiple opinions.
As an Internet marketer, you have doubtless come across pre-made sites that incorporate several streams of potential income. Sometimes those prospective income streams will even appear on a single page on that site. You should ask whether this approach, which seems so efficient on the surface, really makes sense.
We know that eventually each visitor to your site is going to exit your site–and that’s fine. The key to successful Internet marketing is to get them to leave in the way that maximizes your profit. All paths out of your site, or off a given page of your site, are not equal. On a single page and within the site as a whole, your design, your content, your navigation system, and every element should be designed to get your visitors to leave you using that single method that is most beneficial to you.
If you have products that you want your visitors to buy, your goal is to have them eventually end up on your “thank you” page after free cialis checking out with their full shipping carts. Everything else that you do on that site should be directed toward getting them to that page.
In the case of either affiliate marketing or contextual advertising, you want to move them off your website. However, you want to move them in a way that brings you revenue, either in the form of a click on an ad or by going to your affiliate site in order to complete a purchase there. The way you encourage your visitors to move to the site with which you are affiliated is very different from the way in which you make it appealing to click on a contextual ad. Those two purposes can not be accomplished well on the same page and perhaps not within the same site.
Your job as an affiliate marketer is to convince your visitor that this affiliate’s product can meet the visitor’s specific needs. You highlight those needs with your copy and point out the ways in which the product is particularly good at what it does. You know the product well and can write specifically with that in mind.
In the case of contextual advertising, you don’t know what products or services will be promoted in the ads that are served to your site. You need to provide information that your visitor wants (based upon your keywords, page description, and so forth). At the same time, you let them know that there is other information (or even a product category) that they ought to be pursuing. Then, you just hope that one of the ads served on your page will coincide with the additional thirst you have created in your visitor.
Each form of generating income requires a different approach to your content. Any given page must have only one primary objective, if you are doing it well. Remember, though, that many of your visitors will visit more than one page on your site by following your navigation. If they encounter one page that praises your own product and another that advocates your affiliate’s product, all you are doing is adding to your visitor’s confusion and probably delaying any decision to purchase. Instead, then, I advocate multiple sites in order to have multiple streams of income. Do not try to build them all at once. Determine which option has the greatest (and quickest) potential cash flow in your niche. Begin with a site that builds that income stream whether it is to sell a product, endorse and affiliate product or deliver contextual ads. You can create those other sites, later.
Here are two exceptions to my advice, above. On your product site, you might want to use your thank you page to promote an affiliate cialis soft tabs vs cialis offer. I sometimes buy Serpina online place contextual advertising on my links pages. My thinking is that any visitors visiting my links have already decided to leave my site anyway, so there is no harm having them leave me a little money on their way out.
Whether you have an existing business that you want to move online or are looking to start a new one, you should eventually try to develop more than one income stream. Just make sure that you don’t attempt to do in on the same page!
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