Richs Net Marketing

Would you be interested in knowing what keyword phrases Google think are the most related to your google search query?  Would you like results returned to be kept updated all the time?  How about accessing the information at no cost?

And in addition what about if I told you that you could access all the info using nothing but your favorite browser  and a standard Google search?

At least a little bit interested?  Then continue reading….

Firstly lets take a step back and talk about relevance, as this term a very important part of Googles search engine results.

Google wants to give the searcher with extremely accurate and relevant results that it can.  They are aware that if they fail to provide this info, it’s probable that users will no longer use their search engine altogether, and no users means no Adwords revenues which is their main source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista?  In its time it was the most popular search engine, and almost overnight buy Acivir Eye Ointment online (not quite) was displaced from 1st position to Google because they lost the plot with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the average search engine person).  If a better solution arrives, the everyday user will just start using that service.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous thought and manpower into ensuring that when you use Google, the results that come back are highly related to your search term.

Google need to keep the everyday searcher happy so that they return Google all the time.

Shred Internet Marketers have, of course found ways to “game” Google in previous years, so that their own web pages come up instead of what should be the most relevant results, and such tricks are still used today.

Mostly these tricks are located by Google who is getting smarter at locating these types of hacks.

Google seems to get it right a lot of the time, and cialis trial certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base compared to any other search engine, and that its obvious that their primary mission is information relevance to their searchers, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got a list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)….

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the keywords that they believe are the most relevant to your search phrase.

Now if you do some research about this, there is some speculation on how google decide on what search terms are displayed, but no matter what you think I think it’s certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be terms heavily searched on.

In the case of web traffic, the search terms returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original buy cialis online search.

And you can drill down by clicking on a phrase to get relevant keywords to that search term.  For example I could have selected increase web traffic and obtained a list of related phrases that relate to that term.

This is getting interesting.   Before you discount this technique compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Googles data banks, so the data has not been corrupted in any way.

Many keyword tools do not use information from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this technique, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds.  My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when establishing the viability of getting into a particular niche.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes no related searches are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And sometimes I have to mention that the search terms returned seem a little weird.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The keyword phrases returned might end up being very useful.

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