Before buying a domain name, it must fulfill a number of important criteria. If you follow the criteria below, you will put your website on the path to ranking on page 1 on the major search engines.

It Must Include Your Main Keyword

You eventually want your website to be ranking on page 1 of Google for your main keyword. The most important factor that search engines take into account when ranking websites is whether they have used their target keyword in the URL. You will make your life much easier by making sure your keyword is in the domain name.

For example, if you are a property lawyer, be certain that either “lawyer” or “property lawyer” is included in your domain name. Don’t forget to do keyword research so that your website is targeting the right keyword.

It Must Explain Your Business

This is very related to the previous point about including the keyword in your domain name. However, the reason why I mention this is because many people simply choose their brand or business name as their domain name.

Now it’s true that some of the biggest websites in the world such as Facebook, Google, Twitter and Digg don’t use URL’s which explain what they’re about. However, you must not forget that these websites have spent a lot of time, energy and money to get to where they are today. Most people don’t have the time nor the money to undertake such projects. As a result, you will be making your life much easier by targeting domain names which explain your business (in most cases it is your target keyword).

It Must Target Geographic Location

This is something that many people forget when purchasing domain names. If you have a business which targets a certain geographical location, then you must purchase a domain name which reflects that.

For example, if you sell specifically to the Australian market, then you should purchase a .com.au domain name. This is because a .com.au website will always rank higher in the search engines than a .com when doing a search best price cialis in Australia. The same can be applied to other countries.

If you sell specifically to a certain city in a country, then the city’s name should be included in the domain name. For example, if you sell specifically to the Sydney market, then you need to include the word Sydney in your domain name. This is because such websites will rank higher in the search cialis cialis engines than other sites when doing a search in Sydney.

Another thing is that you should take advantage of geographical location even if you are an international business. For example, if you sell to a number of countries, you will find it much easier to gain traction in each country by purchasing a domain name for each country and building buy CoQ10 online websites specifically targeting each market on each one.

Think Before You Buy

The next time you purchase a domain name, just pretend that you are purchasing a piece of real estate. Just because it’s available doesn’t mean it’s a great investment. Putting a bit of thought can go a long way to buying the right domain name.

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That cialis erectile dysfunction is exactly what you’ll be able to secure in early 2010 when you’ll be able to secure a .brand instead of .com. Your company name can take the place of the .com! Think about your company’s emails coming .your brand here. Or your emails coming from you.yourlastname! Will Apple launch a .mac community? Can your company create an engaging microsite on .your buy cialis online product name? Whether you are a consumer products reseller, technology company or healthcare organization you need to understand how this upcoming domain registration change will impact your company’s online technology marketing efforts.

ICANN (Internet Corporation for Assigned Names and Numbers) will be allowing customized top level domains starting sometime in 2010.  ICANN is instituting the change to allow more visibility and intuitiveness to domain names.  After all, what does a “.com” mean to most people?  A .nike would be much more intuitive. ICANN is reviewing its application process and will soon announce when in 2010 the customized top-level domains will be available.  However, it’s not going to be as easy as buying a .com or .org domain name.  The ICANN application process will require the following:

• A business buy Eurax online plan including a marketing plan listing how you will maintain and promote the domain over a 5-year period
• Documentation of compliance policies
• Extensive documentation of community support (if the domain is for a community site)
• A competent and stable technology provider for registry services and hosting

This is not going to be a minor or cheap undertaking for most companies.  It will require a large budget and commitment to the project.  In order to apply to ICANN, you company is going to have first decide if a top-level custom domain is worth the effort.  Then you will have to get started immediately on the requirements listed above.

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